Hot Stuff to Buy This Month

Trend‑Worthy Picks You’ll Actually Want

New month, new obsessions. January quietly delivered some of the hottest product drops and viral favorites we’ve seen in a minute—from cozy-girl fashion finds to beauty launches TikTok could not shut up about. While everyone was setting intentions and pretending to drink green juice, the internet was busy adding these to cart.

Honey Glaze Collagen Therapy Lip Mask – Gisou

This glossy, cushiony lip mask took over TikTok as the overnight treatment for dry, winter lips. Infused with Mirsalehi Honey and collagen, it deeply hydrates while giving that ultra-glassy, “lip filler but make it natural” finish. Wear it to bed or layer it during the day for juicy, nourished lips with serious shine.

Red Velvet Protein Bar – David

The protein bar that convinced the internet it was actually dessert. DAVID’s Red Velvet bar went viral for tasting like legit cake while packing an impressive protein count and low sugar. Soft, indulgent, and snackable, it became a go-to for gym girls, office snackers, and anyone trying to romanticize their daily protein intake.

Jelly Jar™ Lip & Cheek Multi-Use Balm – MAKEUP BY MARIO

This jelly-textured balm had beauty TikTok instantly obsessed. Lightweight, bouncy, and ultra-blendable, the Jelly Jar™ delivers a sheer wash of color that melts into skin for that glossy, fresh-faced glow. It works just as beautifully dabbed on lips as it does tapped onto cheeks—no mirror required.

Korean Rice Mochi Face Cleanser – Arencia

This jelly-textured balm had beauty TikTok instantly obsessed. Lightweight, bouncy, and ultra-blendable, the Jelly Jar™ delivers a sheer wash of color that melts into skin for that glossy, fresh-faced glow. It works just as beautifully dabbed on lips as it does tapped onto cheeks—no mirror required.

Women's Lowmel — UGG

UGG said “We’re not just boots anymore.” This chunky sneaker moment took over winter street style feeds and quickly became the off-duty shoe of choice for fashion girls.

Poppi Cherry Limeade Prebiotic Soda – Poppi

This flavor drop had TikTok creators making taste tests all month. Tasty and gut-friendly, Poppi continues to dominate the “better-for-you” soda conversation.

HeatBounce Conditioning Heat Protectant – K18

K18’s HeatBounce became January’s must-have for anyone who styles with heat but still wants healthy, glossy hair. This lightweight, conditioning heat protectant creates a barrier that shields strands from high temperatures while smoothing, softening, and reducing breakage. It layers beautifully with other K18 treatments and never leaves hair greasy or weighed down.

From viral beauty launches to fashion finds that quietly took over our feeds, this lineup is a reminder that the internet still knows how to spot a good thing. Whether you’re refreshing your routine, upgrading your everyday essentials, or just looking for something fun to add to cart, these picks are absolutely worth the hype.

We’ll be keeping a close eye on what’s next, but for now? Consider this your official sign to treat yourself. Stay tuned for more Splendid Shopper–approved favorites, and don’t forget to check back for next month’s hottest finds ✨

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