The Luxe Haircare Brand That’s Changing Your Routine: Crown Affair

If you’ve ever dreamed of making your daily haircare routine feel more like a self-care ritual, Crown Affair might just be the brand to help you achieve that. Founded by Dianna Cohen, this female-led company is all about mindful beauty, quality ingredients, and a luxurious experience that turns everyday maintenance into a moment of indulgence.

From their cult-favorite The Oil to their meticulously crafted Comb No. 002, Crown Affair brings the same thoughtfulness to haircare as clean beauty brands do to skincare. But do their products actually live up to the hype? We tested some of their bestsellers to find out.

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The Standout Products

The Oil ($40)

Infused with tsubaki seed oil, this lightweight formula deeply nourishes without feeling greasy.

Leaves hair feeling soft, shiny, and never weighed down.

Works well on all hair types, especially dry or damaged strands.

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“Originally didn’t think I needed this oil since I already have and love the leave-in conditioner. I was wrong… It’s the perfect thing to refresh my dry strands after heat styling without weighing them down, and it smells amazing! It’s a must have in my routine!”

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The Brush No. 001 ($74)

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Handmade in Italy using 100% boar bristles, designed to distribute natural oils and promote scalp health.

Feels ultra-luxurious and gentle on the scalp.

The perfect alternative to plastic brushes for a more sustainable approach to haircare.

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"This brush *chefs kiss* the bristles on my scalp always feels soooooo good! It's such great quality and I love it!!!!"

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The Dry Shampoo ($42)

A non-aerosol powder-based dry shampoo that refreshes hair without the chalky residue.

Made with kaolin clay and tapioca starch for effective oil absorption.

The elevated packaging makes it feel more like a skincare step than a quick fix.

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"Application is so easy, and it smells great! No leftover residue especially with dark hair, highly recommend!"

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Sustainability & Ethics

Crown Affair isn’t just about aesthetics—it also prioritizes sustainable packaging and clean ingredients. The brand avoids harmful sulfates and parabens while using glass, FSC-certified paper, and refillable options to minimize waste. Plus, as a female-founded brand, it champions slow beauty and a thoughtful approach to self-care.

Final Thoughts: Is It Worth It?

If you’re looking for an intentional, spa-like haircare routine, Crown Affair is absolutely worth the investment. The brand strikes a perfect balance between luxury and efficacy, making every wash day (or non-wash day) feel special. While the prices are on the higher end, the quality, sustainability, and experience make them worth considering.

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