The Ultimate Black Friday Sale Guide 2025

Your Guide to the Chicest, Smartest Black Friday Shopping Ever

Black Friday has a rep for chaos — but not here, bestie. We’ve curated the most Splendid Shopper-approved deals from brands that actually deserve your attention (and your coin). Whether you’re shopping for your bestie, your mom, or a well-deserved treat-yourself moment, this guide will help you shop smarter and more stylishly.

Kitsch Haircare Bundles – 35% Off

Looking to upgrade your hair game without wrecking the planet (or your wallet)? Kitsch’s best-selling shampoo and conditioner bar bundles are 35% off this Black Friday — and yes, they’re as good as they look.

Corridor NYC – Up to 30% Off

Corridor NYC is serving quiet luxury with a conscience, and their Black Friday sale—up to 30% off—is your chance to snag ethically made, small-batch menswear with real character. From cozy brushed flannels to hand-loomed knits, every piece is crafted with sustainability and soul.

Snif – 20% Off Sitewide

Snif is making clean, genderless fragrance fun again—and this Black Friday, you can get 20% off sitewide. Whether you're into fresh florals, spicy gourmands, or moody woods, Snif has a vibe-matched scent (and candle!) for everyone on your list.

Aurate – 30% Off

Aurate checks every box—and this Black Friday, you get 30% off their stunning, minimalist jewelry. From stackable rings to bold chain necklaces, each piece is made with 100% recycled gold and real, conflict-free gems. Whether you're curating your capsule jewelry wardrobe or gifting something that actually means something, Aurate’s pieces are timeless, elegant, and made to last.

JW PEI – Up to 40% Off

f there’s one brand that mastered the art of affordable luxury, it’s JW PEI—and their up to 40% off Black Friday sale is the moment. Whether you're eyeing the cult-fave Gabbi bag or their sculptural crossbodies, this is the ultimate time to add one (or three) to your rotation.

Use Code: 25BF12 for one item | Use code: 25BF15 for two or more item.

Raen Optics – Up to 50% Off

Sunnies on sale? Always a yes—especially when it’s Raen Optics, the indie eyewear brand blending vintage silhouettes with modern, eco-conscious craftsmanship. With up to 50% off select styles this Black Friday, it’s your chance to snag premium, hand-finished acetate frames that feel luxe but laid-back.

Serena & Lily – Best Prices of the Year + Free Shipping

If you’ve been manifesting a dreamy home refresh, Serena & Lily’s Sale of the Year is officially your sign. With the best prices we’ve seen all year (and free shipping to sweeten the deal), you can snag everything from coastal-inspired bedding to statement lighting. But here's the pro tip: discounts vary by category, so make sure to check each section — you might score 30% off in one and up to 40% in another.

Skims - 30% Off Sitewide

If you’ve been manifesting a dreamy home refresh, Serena & Lily’s Sale of the Year is officially your sign. With the best prices we’ve seen all year (and free shipping to sweeten the deal), you can snag everything from coastal-inspired bedding to statement lighting. But here's the pro tip: discounts vary by category, so make sure to check each section — you might score 30% off in one and up to 40% in another.

Alo Yoga – 30% Off Sitewide (For Members Only, So Go Get That Login)

Alo Yoga is coming through with a major 30% off sitewide this Black Friday — but here’s the catch: it’s exclusive to members only (which, luckily, is free to join). From sculpting activewear to luxe lounge sets and matcha-core accessories, Alo’s sale is stacked with essentials that balance studio, street, and self-care.

Form - Up to 40% Off

Alo Yoga is coming through with a major 30% off sitewide this Black Friday — but here’s the catch: it’s exclusive to members only (which, luckily, is free to join). From sculpting activewear to luxe lounge sets and matcha-core accessories, Alo’s sale is stacked with essentials that balance studio, street, and self-care.

OUAI – 25% Off Sitewide

Your good hair era starts now: OUAI is offering 25% off sitewide this Black Friday, and it’s the perfect excuse to stock up on their effortlessly chic, French-girl–meets-LA products.

Glossier – Up to 30% Off

Glossier’s Black Friday sale is here, and it’s giving main character energy — with up to 30% off sitewide. The brand that made minimalist beauty cool again continues to deliver dewy, skin-first formulas in dreamy, millennial-pink packaging. Bonus: their sets are ideal for gifting (or, let’s be honest, hoarding).

Fable – 30% Off Sitewide

Fable is serving major eco-elegance this Black Friday with 30% off sitewide — and yes, that includes their cult-favorite ceramic dinnerware and glassware.

Bleusalt – Up to 60% Off

Fable is serving major eco-elegance this Black Friday with 30% off sitewide — and yes, that includes their cult-favorite ceramic dinnerware and glassware.

Sleeper – Up to 70% Off

Sleeper is giving us main character in her apartment aesthetic with a major up to 70% off Black Friday sale. Known for their feather-trimmed sets, dreamy dresses, and loungewear you can actually wear outside, this brand is where comfort meets glam.

Ready, Set, Splurge

From beauty buys to wardrobe upgrades that actually last, this Black Friday isn’t just about saving money — it’s about supporting brands that align with your values. Bookmark this guide, share it with your shopping crew, and don’t forget to follow us on Instagram for real-time deal alerts and Splendid Shopper exclusives.

Ready, Set, Splurge

From beauty buys to wardrobe upgrades that actually last, this Black Friday isn’t just about saving money — it’s about supporting brands that align with your values. Bookmark this guide, share it with your shopping crew, and don’t forget to follow us on Instagram for real-time deal alerts and Splendid Shopper exclusives.

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