Holiday Heroes: Female-Founded Brands to Support This Season

The Power of Gifting with Purpose

This year, ditch the last-minute panic scroll and gift with intention. Supporting female-founded brands means you’re not just buying a product—you’re investing in innovation, sustainability, and styles created by women who get it.

From elevated skincare rituals to cozy nap dresses and low-waste pantry staples, these brands create thoughtful, beautiful, and mission-driven products perfect for gifting. Let’s sleigh responsibly. 💁‍♀️🎄

Ranavat

Founded by Ayurvedic beauty expert Michelle Ranavat, this luxury skincare line celebrates South Asian heritage with science-backed botanical rituals. Think: elevated self-care meets royal Indian beauty traditions.

Perfect Gift: Royal Radiance Set

Treat your favorite skincare lover to the ultimate glow ritual with Ranavat’s Royal Radiance Set. Housed in a luxurious keepsake box, this set includes the cult-favorite Radiant Rani Brightening Saffron Serum, the Luminous Ceremony Crème Cleanser, and the Jasmine Hydrating Mist—all designed to restore radiance, deeply hydrate, and calm stressed skin. Inspired by Ayurvedic beauty rituals and infused with high-performance botanicals like saffron, manuka honey, and jasmine, it’s a gift that feels like royalty in a bottle. Elegant, intentional, and indulgent—a total showstopper for any skincare connoisseur.

Diaspora Co.

Founded by Sana Javeri Kadri, Diaspora Co. is revolutionizing the spice trade by sourcing directly from South Asian farmers and paying them premium prices. What began with one spice—turmeric—has grown into a vibrant line of single-origin, heirloom-quality spices that support regenerative agriculture and equity in the food system.

The brand’s mission is as powerful as its packaging: decolonize the spice aisle and celebrate the rich heritage of South Asian food.

Perfect Gift: Masala Essentials

Elevate a holiday dish (or weeknight dinner) with Diaspora Co.’s Masala Essentials—a curated trio of their most-loved single-origin masalas: Garam, Tandoori, and Biryani.  Sourced directly from regenerative farms in India and Sri Lanka, these bold, heirloom-quality spices are fresh, flavorful, and packed with purpose. Whether you're shopping for a home cook, a spice lover, or someone who's stuck on bland grocery store blends, this beautifully boxed set delivers serious flavor with a side of equity. Gifting that tastes—and feels—good.

Lunya

Founded by Ashley Merrill, Lunya was born out of a simple question: Why is all sleepwear either frumpy or hyper-sexualized? Ashley launched Lunya to create modern sleepwear that’s as functional as it is flattering—engineered for real life and real women. With buttery-soft fabrics, clean silhouettes, and performance-minded details (hello, temperature regulation), it’s loungewear you’ll want to live in.

The brand uses sustainable materials like washable silk and organic Pima cotton, and the aesthetic? Minimal, elevated, and 100% giftable.

Perfect Gift: The Espresso Kit

For the one who romanticizes their nighttime routine—or deserves to—the Espresso Kit by Lunya is the ultimate slow-luxury gift. This set includes a softly tailored Airy Cotton shirt and matching silk-lined waistband boxer shorts to deliver chic comfort with a shot of joy.

Otherland

Founded by Abigail Cook Stone, Otherland was born from a desire to bring art, storytelling, and clean ingredients to candles. She wanted more than just a candle—she wanted an immersive experience. That vision comes to life in every Otherland collection, where vibrant, ever-changing designs meet non-toxic, phthalate-free fragrances crafted like fine perfumes.

With its luxe, matte glass jars and sustainably-sourced coconut wax blend, Otherland has quickly become a go-to for design-forward gifting and thoughtful self-care. But what really sets it apart is its storytelling—each scent collection invites you into a new world, from summer road trips to snowy cabin escapes.

Perfect Gift: Escape to Campground Bonfires

The Escape to Campground Bonfires candle set is a cozy, nostalgic masterpiece—perfect for that friend who lives for flannel weather, forest hikes, and the aesthetic of autumn. This trio includes Kindling, Reverie Roast, and Forest Veil—each one capturing a unique mood of the great outdoors with layers of smoky birch, golden amber, cedarwood, and alpine florals.

Missoma

Founded by Marisa Hordern in London, Missoma has become a cult-favorite jewelry brand that balances luxury with accessibility. What started as a living room operation grew into one of the first direct-to-consumer jewelry brands to champion demi-fine, everyday statement pieces.

Missoma’s ethos is all about self-expression, layering, and quality you don’t have to gatekeep. Ethically-sourced, designed in-house, and beloved by everyone from Gigi Hadid to Meghan Markle, the brand continues to push boundaries with sustainability at the core of its craftsmanship.

Bonus points? It’s a female-founded, female-run company, and over 85% of their team is women.

Perfect Gift: Gold Jewelry Advent Calendar

The Gold Jewelry Advent Calendar by Missoma is the ultimate luxury countdown. Behind each of its 12 velvet-lined doors hides a carefully-curated piece—from delicate hoops and layering chains to gemstone-studded studs and bold ear cuffs. The total value exceeds $1,450, but the calendar retails for much less—making it a splurge that actually saves.

Packaged in a stunning re-usable keepsake box with gold foil detailing, this gift brings serious main-character energy to the holidays. It’s perfect for a fashion-forward bestie, your jewelry-obsessed sister, or even as a “treat yourself” moment (we support it).

Ellis Brooklyn

Founded by Bee Shapiro, Ellis Brooklyn is where clean fragrance meets modern storytelling. Named after her daughter Ellis and her adopted borough of Brooklyn, the brand takes a poetic approach to perfume—every scent is a chapter, every bottle a narrative.

Bee launched Ellis Brooklyn in 2015 with a mission to create sophisticated, non-toxic perfumes that don’t compromise on scent, sustainability, or style. Crafted by world-class perfumers and made in the U.S., every formula is vegan, phthalate-free, and gorgeously layered.

Perfect Gift: MEMOIR Fragrance Discovery Set

The MEMOIR Set is a fragrance lover’s dream diary. Featuring nine mini Eau de Parfums—including vanilla, fruity gourmands, tropical gourmands, florals and skin musks—this curated collection tells a story through scent. Housed in a sleek, book-style gift box, it’s designed to feel as special as unwrapping a love letter.

Each scent is wearable, layered, and editorial-worthy. Whether you’re gifting a budding perfumista or someone in their signature scent discovery era, this set turns fragrance into a daily ritual.

Matchaful

Founded by Hannah Habes, Matchaful is a Brooklyn-based brand dedicated to premium, sustainably-sourced Japanese matcha with ritual-worthy vibes. Hannah built the company after discovering the lack of transparency in the matcha industry—so now she works directly with regenerative farms in Shizuoka, Japan.

Perfect Gift: Matcha Ritual Set / Seigaiha

Elevate their morning moment with the Matcha Ritual Set: Seigaiha—a beautifully-boxed matcha experience designed for slow, intentional sips. This limited-edition set includes 30g of Kiwami Single Cultivar Matcha, a traditional bamboo whisk, gold matcha scoop, matcha sifter, Seigaiha whisking bowl, and white ceramic whisk stand, all wrapped in a giftable package that feels like a wellness retreat in a box.

Every detail—from the ocean-inspired ceramic design to the regeneratively-sourced matcha—is rooted in ritual. Whether you’re gifting a matcha beginner or a tea ceremony enthusiast, this set transforms the everyday into a moment of calm luxury.

This season, give gifts that go beyond the bow. Every brand on this list is a reminder that thoughtful, beautifully made products can also uplift communities, support women, and spark real joy. Whether you’re wrapping skincare, silk, or a ritual-worthy matcha set, you’re not just gifting—you’re championing something bigger.

Here’s to holiday magic, made by women.

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